Project presentation

 The overall objective of the Electric City Transport (Ele.C.Tra.) project is to promote a new urban mobility model, characterized by:

• standard structure with common characteristics to all the project cities, suitable to transfer to other cities or regions and to develop in the future enhancing other means of transport (e.g. electric bikes or buses or cars);
• specific characteristics, suitable for every cities involved, highlighting demand mobility flows, local buses and metros networks, particular citizens and tourists needs.

The EleCTra project would like to test own innovative model, to give useful solutions to accessibility needs of citizens (house-work, house-school, house-keeping transfers,…) that cannot be fully solved by public transport local systems. For this reason, the project includes 3 pilot actions (WP5-Implementation), that will be realized in Genoa, Florence and Barcelona, with some similar characteristics and a high scooters use. The tested model by experimentation phase will be suitable to transfer to other countries and cities, that have different characteristics too. The pilot actions includes a supply of 90 electric scooters and full model start-up (signs, parking system, users services and facilities,…).

The project shall create awareness for sustainable mobility to a broad European public. This will be assured by media attention and the European championship character of the project. In particular, the project will increase transparency of energy consumption and cars CO2 emission by project results communication during own lifetime. The communication activities will be scheduled in a Communication Plan.

The project will disseminate best practices and system advantages by the use of own communication media (website, newsletters, brochures, leaflets,…) and by media and networking activities (TV and radio broadcasts, newspaper articles, other websites). Then, the Ele.C.Tra. project includes specific dissemination activities, that will be organized in reserved spaces for sustainability and environmental awareness projects. In this way, it will be possible to help the changing daily citizens behaviours by sustainable user-friendly activities.

In accordance with the objective of the Intelligent Energy-Europe II Programme, the Ele.C.Tra. project contributes to secure sustainable and competitively energy for Europe. In particular, it contributes to the EU Energy 2020 Strategy, to reduce greenhouse gas emissions due to urban passengers transport, and facilities the implementation of the Energy Efficiency Plan 2011, reaching the EU's 20% energy saving target.

Finally, the project allows the promotion of the use of energy from innovative and renewable sources, according to the Directive 2009/28/EC of the European Parliament, by incentives to new and clean energy sources systems, possibly integrating with ongoing or planned local/regional/national projects.